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- WELCOME TO THE RUNWAY -
MICHIGAN’S PREMIER FASHION INCUBATOR AND RESOURCE CENTER

Proudly located in the Knapp's Centre in the heart of Downtown Lansing

EXPLORE CONTACT US

WHAT IS THE RUNWAY?

The Runway provides fashion designers with the resources needed to produce their collections and bring them to market. The Runway and its designers are out to prove that you don’t have to live in New York City to make your fashion ambitions come true.

Want to see more? Check us out on Instagram!

OUR GREAT SERVICES

EARLY STAGE DESIGN

Designers will learn about fabric sourcing, digitizing with Optitex, prototyping, creating lookbooks, and developing their line.

FASHION BUSINESS DEVELOPMENT

Designers will be connected with mentors who have experience with intellectual property, developing a business plan, and more.

MANUFACTURER SOURCING

Designers will have access to area partners and a manufacturing database to have their line produced.

MARKETING AND BRANDING GUIDANCE

Through a series of workshops and partnerships Designers will have opportunity to learn about social media and the importance of marketing.

ACCESS TO CAPITAL

Designers will have the opportunity to engage Investors, seek low interest loans and apply for grants.

RETAIL DEVELOPMENT

Designers will have access to product placement, pop-up retail opportunities, connection to local boutiques.

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the runway

Designers in Residence

Designers in Residence enjoy dedicated, private office space in addition to full access to tools, common areas, events and resources.

Tell Me More
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the runway

Associate Designers

Our Associate Designers have full access to tools, common areas, events and resources.

Tell Me More
  • I had a dream to design fashion. With The Runway in downtown Lansing, our community has all of the components and resources that are necessary to create an impact in the fashion industry. I think we have great opportunity here in Lansing and our state.

    Lauren Aitch, Our Own Apparel

THE PARTNERS THAT MAKE IT ALL POSSIBLE

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