• Mission
  • Objectives
  • Impact
  • Education
  • Our Mission

    The mission of The Runway Fashion Incubator and Resource Center is to generate and advance the culture of entrepreneurship and to expand the fashion, textiles, and design industry for the Lansing region and beyond. We create an environment that allows all people who are willing to put in the time and effort an equal opportunity to succeed.

  • Our Objectives

    Identify and support early-stage businesses in the fashion, textiles, and design industries.
    Promote long-term and sustainable economic development in Downtown Lansing, the region and the State of Michigan.
    Support the startup community by providing shared office spaces, resources, education and training, funding sources and access to a network of professional advisors.

  • The Runway's Impact

    Launched in 2014, The Runway was the first fashion incubator in Michigan dedicated to advance entrepreneurs in the fashion industry—from conception, to entering the marketplace. Located in Lansing and being Michigan’s Capital City, The Runway has the location, infrastructure and talent to be a major fashion hub. The Runway and its designers are out to prove that you do not have to live in NYC in order to make your fashion ambitions come true. Lansing is becoming a regional destination for all things fashion.

  • The Path to Knowledge/Success

    Hosting everything from fashion classes, to business development, ideation, marketing and legal guidance workshops—making for a true learning environment. With our partnership with Lansing Community College and the Michigan Garment Industry Council you can be sure all your bases are covered.

Key Players in the Scene

Team Member

Joe Carr

Startup Innovation Manager

joe@purelansing.com
517-702-3387 x 206

Team Member

Meleena Herring

Coordinator

meleena@runwaylansing.com
517-702-3387 x 214

Team Member

Tony Willis

Director, New Economy Division

tony@purelansing.com
517-702-3387 x 209

Be a part of something unique and revolutionize
fashion as you know it.